Darrh Bullock was raised on a commercial cow/calf and watermelon family farm in Williston, Florida. He earned a BS and MS from Auburn University and a PhD in Animal Breeding and Genetics from the University of Georgia. Dr. Bullock began his career at the University of Kentucky in 1992 and coordinates the beef breeding and genetic management educational activities. His Kentucky Model Genetic Improvement Program provided over $35 million to Kentucky producers to improve beef cattle genetics through targeted sire selection. Darrh has developed beef cattle genetics educational programming and materials available nationally through his work with Beef Improvement Federation, National Beef Cattle Evaluation Consortium and eBEEF.org. He led the effort to publish the NBCEC Sire Selection Manual that has been distributed globally to over 8,000 beef producers. He has previously received the ASAS Southern Section Extension Award, ASAS Extension Award, and ASAS Animal Industry Service Award.