Dr. Darrh Bullock was raised on a commercial cow/calf and watermelon family farm in Williston, Florida. He earned a BS and MS from Auburn University and his PhD in Animal Breeding and Genetics from the University of Georgia. Dr. Bullock began his career at the University of Kentucky in 1992 and coordinates the beef breeding and genetic management educational activities in Kentucky. Darrh’s Extension programs have had impacts across the US primarily in beef cattle genetics. He has developed educational materials for cattlemen across the country through his work with the Beef Improvement Federation, National Beef Cattle Evaluation Consortium and eBEEF.org. Ten thousand copies of the NBCEC Sire Selection Manual, that he coordinated and co-authored, have been distributed. He has been invited to speak in 22 states and abroad. Darrh received the 2015 ASAS Extension Award. Darrh and his wife, Helene, have two adult children, Lukas and Hanna.