Welcome to the 3,252 (and counting) JAM attendees!
ADSA President Al Kertz began this year’s opening ceremony by welcoming all members. Then, Geoff Dahl, the Overall Program Committee Chair, gave a brief overview of the scientific program.
Dr. John Patience of the University of Guelph was also awarded at the opening ceremony as the recipient of the 2015 FASS-AFIA Award.
Michele Payn-Knoper presented the keynote of the ceremony. She encouraged scientists to connect with consumers on an emotional level by having personal, down-to-earth conversations. Her message was to share relatable stories about agriculture, as they are more effective communication tools for consumers than data and research.